Look! Up ahead! What's that in the road?
The highway is littered with wannabe martial arts students who think talking about it can magically make you a skilled martial artist.
I have been teaching now for almost 23 years, and I can't even count the number of people, mostly guys, who have told me, "I am going to be your BEST student."
They usually last two weeks.
Then there are the guys who contact me, telling me the list of martial arts they have studied, and as soon as they name more than one, I know they have no skill in anything.
And then there are guys who join my website, enjoy the two-week free trial, then cancel their membership after telling me how much they want to learn. A few months later, they rejoin, and cancel again at the end of the two-week trial.
At that point I make it clear: You can enjoy a two-week free trial once, but the second time, you can pay upfront.
I was exchanging messages yesterday with someone who has...